Join more than 30,000+ Luxury Realtors who have the Luxury Listing Specialist Certification

Luxury Listing Specialist

Online 3 Hour CE Course

Join Us Virtually!

December 16th, 2020

9:30 am - 12:30 pm CST

Course Description

This course presents the principles, strategies, and systems that can be implemented to successfully help luxury home owners sell their home faster and for more money. Gain excellent, advanced, and cutting edge techniques for helping luxury home owners sell their homes and “stand out” above the competition.

Learning Objectives

Upon completion of this course, participants will be able to recognize and identify:

• Defining Luxury When It Comes to Real Estate

• Building Blocks to Help You Sell Homes Faster for A Higher Asking Price

• Learn Why Direct Response Marketing Helps Sell Homes Faster

• Why Understanding Personality Traits is Vital for Lead Conversion and Negotiating with Todays Consumers

• How to Have a Potential Client Pre-Sold on Your Marketing BEFORE Meeting with Them

• Best Listing Appointment Practices Revealed

• Resources for Improving Marketing, Listing Conversions, and Positive Relationships

What Happens if I register and Have an Emergency and cannot attend?

If you are unable to attend after registration you may have someone else attend as a substitute for your participation in the program. Please contact us prior to the event to transfer enrollment.

What Happens if I'm Unable to Attend Due to an Emergency and Am Unable to Find a Substitute?

We will convert your enrollment to a non-refundable credit that you may apply toward any future programs. (This credit can be applied to a future program up to 12 months from your original event date, after which it will expire)

Register Now for 3 Hours of CE!

Billing/Shipping Info
Payment Info

Normally $47

Now Only $37!!

What's Included?

Luxury Listing Specialist/

Breaking Into Luxury

Three Total Hours of Continuing Education Credits!

Included Bonus:

Digital Copy of Objection Playing Cards ($27 Value)

Total Combined Value:

$74 for just $37 today!

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About Michael LaFido

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards.

Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, "Luxury Listing Specialist" that he teaches to agents across the world.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (

Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.

Luxury Listing Specialist Designation

For More Information on the Luxury Listing Specialist Designation, Visit:

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